Privacy Policy

Effective Date: April 28, 2020

This Privacy Notice describes our handling of personal information in connection with your use of our websites, mobile apps, and the services we provide. By using our websites, mobile apps, and services, you hereby consent to these terms.

Personal Information (PI) or Personally Identifiable Information (PII) refers to information that identifies you as an individual. This Privacy Notice describes how we collect, use, share and protect your personal information, and the choices you have regarding your personal information.

Categories, Sources, and Purposes of Personal Information

The chart below lists the categories of personal information we have collected, the sources from which we have collected personal information, and our purposes for sharing personal information, within the last twelve (12) months:

1. Sources of Personal Information

    We receive personal information from the following:

  • Information You Provide Us Directly. We collect personal and transactional information (purchase-related history) which you provide us directly, for example, in connection with a purchase, a service/event, a promotion, or an application for a subscription program. We do not knowingly collect or sell the personal information of minors under the age of 16 without affirmative authorization.
  • Information Collected Through Automated Technologies. We use cookies, tags, and other technologies to track and collect browsing, purchase activity, and personal information. Our mobile applications also collect unique identifiers and geolocation information- if you have enabled locations services on your device.
  • Information We Receive from Other Parties. We may obtain information about you from other sources for purposes such as prospecting and/or enhancing the information you have provided.
  • Cookies: To enhance your experience with our websites, many of our pages use “cookies.” Cookies are text files that are placed on your computer to store your preferences or for other record-keeping purposes. Cookies and other user tracking mechanisms (e.g., local shared objects), by themselves, do not tell us your email address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at our websites. However, once you choose to furnish us with personally identifiable information, this information may be linked to the data stored in the cookie or other tracking mechanism. We may use cookies and other user tracking mechanisms, including “persistent cookies”, which will remain on your computer even after you close your browser, to understand website usage and to improve the content and offerings on our websites.
  • Cookies (Cont.): For example, we may use cookies to personalize your experience at our website (e.g., to recognize you by name when you return to our website), and to save your password in password-protected areas. We also may use cookies to offer you products, programs, or services. While most browsers are set to accept cookies and other tracking devices by default, you can set yours to refuse tracking devices or to alert you before accepting them. However, by disabling tracking devices, you may not have access to the entire set of features of our websites. Your browser manufacturer has information on changing the default setting for your specific browser.
    We also use standard Internet technology, such as web beacons and similar technologies, to track your use of the websites or to track your response to email messages that we send you in connection with the Services. Web beacons (sometimes called transparent GIFs, clear GIFs, or web bugs) are small strings of code that provide a way for us to deliver a small graphic image on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page where the web beacon is placed. We may use web beacons to improve your experience with the Services, including to provide you with content customized to your interests and to understand whether users read email messages and click on links contained within those messages so that the websites can deliver relevant content. Our web beacons may collect some contact information (for example, the email address associated with an email message that contains a web beacon).

2. How We Use the Information We Collect

    Personal Information may be used for the following purposes:

  • Our Products & Services. We use personal information to process and fulfill your orders, refunds or exchanges, requests for products, services or information, to provide customer service, improve user experience, and to provide you services across multiple devices.
  • Marketing and Advertising. We use personal information to administer promotions, and reward programs and to market products and services.
  • Other Uses. We use personal information for other reasons, including conducting sales research and analysis; preventing or mitigating fraud; and complying with legal matters, investigations, and applicable laws and regulations

3. How We Share Your Personal Information

We may share your personal information with other parties in the following instances:

  • With Our Third Parties: We may disclose your information to third-party vendors, service providers, contractors or agents who perform functions on our behalf related to the services we provide. For example, these providers may help us deliver our current services to new customers or new services to existing customers. We may also, disclose your information to process transactions or provide products or services on our behalf, including but not limited to, providers of product delivery services, website analytics (for example, Google Analytics).
  • For Marketing Purposes: To notify you of offers for products or services that may be of interest to you.
  • Other Reasons: To: (a) satisfy applicable law, regulations, legal process or valid governmental request, (b) enforce the terms of use applicable to our services, (c) detect, prevent or mitigate fraud or security or technical issues, (d) protect against imminent harm to the rights, property or safety of our company, our customers or the public as required or permitted by law, (e) if we acquired by or merged with another company, or in the event of consolidation or reorganization, or if all of a portion of our assets are transferred to another company, or as part of a bankruptcy proceeding or as part of a similar transaction.

4. Your Choices Regarding Your Personal Information

a. Stop Certain Collection and Use of Your Personal Information: Marketing Emails, Texts and Mail. If you do not wish to have your email address/contact information used to promote our own or third parties’ products or services, you can opt-out by sending us an email stating your request to . If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt-out does not apply to information provided to us as a result of a product purchase, warranty registration, product service experience, or other transactions.

b. Change or Correct Your Personal Information. At any time, you can request access to your personal information, request that any inaccuracies be corrected, or request that comments or explanations be added to records about you. You may contact us sending an email to or calling us at 1-800-290-2044. To prevent unauthorized changes, we may ask for certain information to verify your identity before we process such requests.

c. Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this website may then be inaccessible or not function properly.

d. Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out. You can also always opt-out by sending us an email with your request to

e. Targeted Advertising. If you do not want us to see information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target audience preferences, you can opt-out by emailing us at

5. How We Protect Your Personal Information

We employ technical, physical and administrative safeguards to protect your personal information and require third parties with whom we work to do the same, taking into account the nature and scope of our activities, the sensitivity of the data we collect, and the feasibility of implementation. However, we cannot guarantee your information will be completely safe against unauthorized access. Please use caution when sharing your information with others and take appropriate measures to protect the confidentiality of your username and password.

If you think the personal information you provided to us has been improperly accessed or used, or if you suspect that unauthorized purchases have been made on our websites using your personal information, please contact us immediately by sending email to or calling us at 1-800-290-2044.

At times, our website may contain links to third-party websites or applications, including third-party products or services. Any access to and use of such linked products or service is not governed by this policy, but, instead, is governed by the privacy policies or terms of use of those third parties, even though some of these other products or services may be co-branded with us. We are not responsible for the information practices of such third parties.


California residents have the following rights:

  • The Right to Disclosure
    You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months.
  • The Right to Deletion of Personal Information
    You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct your service providers to delete) your personal information from our records, unless an exception applies.
  • The Right to Opt-Out of the sale of personal information to third parties
    We do not sell your personal information.
  • The Right to not be Discriminated Against Based on Exercising any of the Above Rights
    We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
    o Deny you goods or services.
    o Charge you a different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
    o Provide you a different level or quality of goods or services.
    o Suggest that you many receive a different price or rate for goods or services or a different level or quality of goods or services.
  • We do not offer financial incentives at this time. However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Should we offer a financial incentive, we will notify you through this policy. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.


We will take reasonable steps to verify your identity prior to fulfilling the above requests. You may only make a verifiable consumer request for disclosure or deletion twice within a 12-month period. The verifiable consumer request must:

  1. Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and
  2. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

8. Changes to this Policy

We may amend this policy from time to time. When we do, will post the change(s) on the website. If we make any material changes in the way we use or disclose the information you provide to us, we will provide appropriate notice to you.
Your continued use of the website means that you acknowledge and accept these changes.

9. How to Contact Us

DCI Marketing, Inc.
2727 West Good Hope Road
Milwaukee, WI, 53209
+1 (414) 228-7000

Toll-Free Phone Number: 1-800-290-2044. As an additional resource, you may also contact us at for any additional questions related to the rights granted under the California Consumer Privacy Act (CCPA).