Pop-up immersive displays to foster brand recognition

Intel doesn’t sell products directly to consumers, but shopper brand recognition is a key driver to its success as a company. Intel and DCI worked together to develop self-contained showcases that immersed consumers in what Intel products were capable of. And time was of the essence: With just 90 days from concept to rollout, DCI Marketing developed pop-up immersive displays in several showcase locations around the country, delivering over 1.7 million impressions.